Copywriter, Content & Digital Specialist
Copywriter, Content & Digital Specialist
Copy creation for Mercedes-Benz UK and Australia
Over the course of several years I worked with Mercedes-Benz UK and Mercedes-Benz Australia to look after their websites and craft new copy for different sections. This copy would have to take into consideration SEO, as well as the target audience of that specific business unit. I also regularly undertook content audits and acted as a brand guardian to identify areas where content could be refreshed or needed to be brought in-line with the brand guidelines.