Copywriter, Content & Digital Specialist
Copywriter, Content & Digital Specialist
Copywriting and concept creation for the first leaflets created for One For The Boys, a male cancer charity.
These leaflets were created for distribution among GP surgeries across the UK (100k leaflets across 5,000 GP surgeries). Managing the creative direction and concept, I also wrote the content and copy for the leaflets and infographics.
During a 3 month leaflet campaign period, over 97% of leaflets were taken from GP waiting rooms (compared to an average of 65%). Of those who picked up the leaflet, 98% had positive feedback of it and 63% stated they undertook further consultation as a result of reading the leaflet.