Content direction and copywriting of new charity website
A campaign website for male cancer awareness. One For The Boys aims to get men thinking more about their health, and seeing that getting a problem checked out is the 'manly' thing to do. Through an implementation of SEO strategies, I helped raised site traffic by 40%, with the charity becoming the top search result for the term ‘One For The Boys’ (overtaking Katy Perry’s song ‘One Of The Boys’).